Participation in Electronic Commerce for any length of time will lead one to the conclusion that the subject of advertising is very important.  Accordingly, it is high-
lighted, along with other e-commerce subjects, in the following informative report authored by the Interactive Ventures Corporation.  The authors have given the pub-
lic full distribution rights.

Superior Marketing Tools & Tactics

The subject of advertising, as broadly referred to and discussed in the above linked report, is done in the con-
text of the Internet.  Reading the report will prompt you
to think more seriously about advertising tactics.  A-
mong the tips the report presents are - "get as many free Web space accounts as you can."  Find out how and why. 

All Web Administrators are constantly seeking the best
way to get free traffic.  The report offers good advice.  Are you targeting the right audience for your offer?  Read
the report.  You will find, for instance, the authors don't
like banner exchanges and why.

In an article, "Have No Fear," Crain Communications Inc. discusses how most small business owners view the Internet, and the fact that few use it for any market-
ing or sales tactics.  But they admonish those reluctant Web users to get over their fear and recognize the fact that the Web is a powerful business tool.  An on-line view of the Crain's article will be necessary to open the several embedded links to an expanded examination of the subject matter.

We think the information, tools and tactics presented here will increase your entrepreneurial knowledge and effectiveness.